The first half of 2024 brought with it a range of encapsulating brands. Celebrities including Beyoncé and Nicki Minaj entered the realm of beauty, Gen Alpha–focused businesses came into play, and veterans such as David Chung expanded their brand portfolios to offer more innovation to the industry. Recognizing the best brands of 2024 (so far) BeautyMatter’s editorial team highlights those worth noting.Carla Seipp - EditorQ1
